Holly McHugh is the Marketing Associate at Imbibe, a Chicago-based beverage development company. She monitors and analyzes beverage trends to guide clients in making strategic decisions about product development. McHugh’s market insights have been published in BevNet, Beverage Industry, Natural Products Insider, Prepared Foods, and Food Ingredients First. She has a BA from Columbia College Chicago and a MS from University of Denver.
Sports Nutrition & Active Lifestyles: Ingredients, Demographics & Market Whitespace