Press hub

SupplySide East is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. Members of the press may attend our show each year to learn about the new innovations within the dietary supplement, beverage, functional food, personal care and sports nutrition industries. 

This page provides media representatives the latest news and information on SupplySide, including event press information onsite, past show coverage, press releases and more. 

Reach out to us at [email protected] if you:

  • Have news you'd like to get featured in our press releases.
  • Are exhibiting at SupplySide and looking for greater press exposure. We can assist interview outreach with key members of the press and discuss upcoming news and announcement strategies. 
  • Want a list of attending media outlets.

Press registration

Are you an analyst, publisher, editor, journalist, photographer or blogger covering the dietary supplement or food and beverage ingredients industry? Register today and begin to plan your participation at our comprehensive health and nutrition trade shows.

Press policies and categories

Required credentials for press and analysts

Due to high demand, media badges are limited in number and will be issued only to representatives from news outlets, major analyst firms and leading industry blogs. To qualify for a complimentary media pass, the applicant must cover the industry on a regular basis and present bylined articles or reports published within the past six months.

  • Publishers, marketing/PR professionals and other sales or C-level non-media titles will not be accepted.
  • Media passes are not issued to those writing confidential content or content solicited by an exhibiting company.
  • Private consultants paid by an individual company are not eligible for a media pass and should request a pass from the sponsoring company.


Media credentials granted for previous Informa Markets events do not guarantee a media pass. We reserve the right to refuse media badges without cause.



Who qualifies for a press badge?

Press

Classified as working journalists in print, broadcast and digital media for established trade or consumer publications, online or broadcast media outlets. This includes reporters, writers, editors, producers, photographers and camera crews.

Possible badge titles for this category: Press, editor, reporter, writer, anchor, broadcast producer, host.

Freelancers

Must have published or broadcast within the past 12 months on topics related to the food, beverage or supplement industry. Please submit clips with your byline or a link to articles with your byline as part of the badge registration process. If on assignment, please include a letter of assignment from an approved publication. Freelancers must upload a LinkedIn profile. Contributed articles by business services professionals do not qualify as press credentials. Questions? Email PR at [email protected].

Possible badge titles for this category: Freelancer, writer.

Bloggers or social media influencers

Must have created new content within the past three months on topics related to the food, beverage or supplement industry (product giveaways and contests do not qualify). Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc. 

Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000-50,000 per month. Please upload links to blog and postings as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 20,000 or more followers on at least one social network: Facebook, X, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the natural and organic products industry and better health. See “Who does not qualify for a press badge?” below. All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Possible badge titles for this category: Blogger, influencer, social media influencer, podcaster.

*Each blog or social media platform will be granted one badge. If you have special circumstances, please email PR at [email protected].

Media services 

Classified as publishers, media execs or media sales for an outlet that has relevance to the natural and organic products industry or health. Proof of business and title, as well as a link to your LinkedIn profile are required. Press support crew should apply for a press badge. Blogger or social media influencer support staff need to be pre-approved. With approval, they can receive a "guest of the show" badge; or without approval, they can apply for an Expo Hall Pass. Questions?
Email PR at [email protected].

Possible badge titles for this category: Publisher, account executive, associate publisher, CEO, president, VP, sales director, sales executive.

Who does not qualify for a press badge?

  • Friends and family of journalists, bloggers or social media influencers — they should register for an Expo Hall Pass.
  • Film crews who are working for an exhibitor or are receiving fees as part of a marketing program — they should register as exhibitor-appointed contractors.
  • Publishers, sales, marketing and advertising executives, and other non-editorial staff — they should register for a media services badge (see above).
  • Producers, editors or film crews for programs in which the exhibitor pays a fee to participate.
  • Public relations professionals (agency or company based). If working for an exhibitor, get an exhibitor badge from your client.
  • Self-published writers or anyone who cannot demonstrate a link to a credible news outlet or proof of readership or viewership.
  • Public relations, advertising or marketing professionals (agency or company based) writing for a news outlet, their company website or personal blog.
  • Industry consultants.
  • Support staff for bloggers or social media influencers, including contributors, agents and agency representatives; approved support staff can receive a "guest of the show" badge ($95); see media services description and email [email protected] for approval. Non-approved support staff (family or friends) should register for an Expo Hall Pass.
  • Writers for company newsletters and websites.
  • Chefs or cookbook authors who are not working journalists — if applicable and you meet the requirements, register for a foodservice or health practitioner badge.

Credentials for registering onsite

Please present a business card from the media organization with your name and title. Badges from prior years or other events do not qualify in lieu of a business card. In addition, please provide the following: 

  • Newspaper/magazine/wire service reporters or editors: A masthead or staff box from an established media outlet listing your name/title; clips bylined with your name or a link to bylined articles.
  • TV or radio station producers/reporters: Link to station website with video or audio clips.
  • Freelance writers and photographers: A letter of assignment from a publication or media outlet. If not on assignment, please provide a clip or link to a bylined article published within the last 12 months that is relevant to the food, beverage and supplement industry.
  • Bloggers: All bloggers must be pre-approved prior to SupplySide East 2024 and may not register onsite without approval. Please email PR ([email protected]) for approval. If your application or credentials are incomplete, it will affect the timing of your approval.
  • Social media influencers: All social media influencers must be pre-approved prior to SupplySide East 2024 and may not register onsite without approval. Please email PR ([email protected]) for approval.
  • News websites/non-blog websites: Must provide a link to an existing site with food/beverage/supplement-relevant editorial content or links to bylined relevant articles.
  • Internet-only broadcasts: Links to recent (within last three months) relevant programming.